Our Story – Nature's Bakery

Hi, We're Nature’s Bakery.

And we're glad you're here.

A Bakery Is Born

At Nature’s Bakery, we believe that simple, delicious snacks are the best fuel for active, joyful lives. Since 2011, we've soft-baked snacks that are plant-based, dairy-free, nut-free, and Non-GMO Project Verified. Our products are sold nationally at 100,000 stores including Target, Walmart, and Costco. Nature’s Bakery is one of the fastest-growing snack brands in the category and is part of KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our snacking platform and achieve our mission to nourish families and enable them to thrive.

Proud Sponsor of Life's Little Wins™

We believe little wins can go a long way to boost our mood and outlook. We invited families to share and celebrate their Little Big Wins by surprising them with a custom vending machine filled with Nature’s Bakery snacks and surprise gifts to reward them for their recent victories, big and small. To spread even more smiles, we partnered with on-site muralists to turn wins into artwork and donated to local, family-friendly organizations that bring joy to these communities: Chicago Children’s Museum and The Magic House of St. Louis, right in the backyard of our Hazelwood bakery.